On hand to help

We strive to exceed your expectations in every way, in view of making it easy for you to seek advice, get a quote, place an order, supply artwork or embark on a new design project.

Print can get confusing so we’ve answered some frequently asked questions below. If you can’t see what you’re looking for please call our friendly customer services team on 01444 236204 or email sales@action-press.co.uk.

FAQs

Based on the principal that ink and water don’t mix.The process requires your artwork to be transferred onto printing plates, one for each colour. This is done using a sophisticated laser head.

The first plate is securely attached to a roller on the litho press. The parts of the plate that have not been etched by the laser, and are therefore slightly raised, then receive wet ink from an ink roller, but the etched parts retain water from a dampened water roller. This causes a separation of ink and water thereby transferring only the ink part of the image onto a rubber blanket which in turn transfers it onto the paper or card as it passes between the blanket roller and the ‘impression’ roller beneath.

This is repeated for each colour. Once set up the presses can run at extremely high speed which makes litho printing particularly suitable for large volume print runs.

The main difference between digital printing and lithography is that digital does not use a fix image plate system. This means a quicker and cheaper set up in much the same way as a laser copier can quickly produce the print on the paper.

The most popular methods are inkjet or laser printers that deposit pigment or toner onto the paper although the more sophisticated digital presses use wet ink. In most digital processes, the ink or toner does not permeate the surface of the paper, as does conventional ink, but forms a thin layer on the surface which is then adhered to the surface by using a fuser fluid with heat (toner) or UV curing (ink).

The other advantage of digital print is that the image is generated for each sheet which allowing much greater personalisation. This could be any text/graphic/image element – for example a car brochure could have the client’s name, an image of their car and then the colours of the design elements can also be tweaked for that particular client.

Whether it’s litho or digital, after the print has been transferred to the sheet of paper or card there is often another stage other than trimming the sheet to the finished size using a guillotine. Processes can include laminating (a heat and pressure process to seal the sheet), embossing (applying pressure to a sheet to cause a precise indentation), cutting and creasing, textured finishes, duplexing, gold and silver foiling, sequential numbering, gluing and of course the many and varied binding methods, such as PUR perfect binding, padding, wirobinding, case binding, stapling, and other hand finishing methods of which there are too many to list. Action Press will advise you which method best suits your requirements and fits your budget. Careful finishing is the final stage and an important part of quality control, ensuring that the final job reaches you in pristine condition.

That’s easy! Just send an email to estimating@action-press.co.uk detailing your enquiry or call us on 01444 236204 to discuss.

Simply drop us an email or call 01444 236204 to confirm you would like to proceed – we’ll do the rest.

We prefer artwork in high resolution pdf format but our studio can handle almost any file type.

Simply email smaller files to sales@action-press.co.uk. Larger files (10MB or larger) can be uploaded via our WeTransfer facility.

We can produce a folder to suit almost any application with some really intricate shapes being possible. However, the most cost-effective option is for you to select a standing cutter from our extensive range – simply click here to download.

Not a problem! Whether you require idea generation, design concepts or even a complete rebrand, our experienced studio team are always very happy to assist. We can also commission photography, illustration and copywriting – contact us now to discuss your project.

We love the challenge of a deadline and will always respond as quickly as possible. Lead times can vary greatly from one project to another due to different print methods and finishing processes but a typical turnaround timed would be approximately 5 working days from proof approval.

The fact we’ve been around for over 40 years now is testament to our constant efforts to improve, to be the best at what we do and to serve our valued clients better. Take a look at the testimonials on our home page to see what others have to say or call in to say hello – we’d love to meet you!

We specialise in litho and digital printing but also have some great trade contacts for other more specialist processes such as wide format inkjet and silk screen printing. Anything can be done – contact us to discuss the best print method for your project.

We take our environmental responsibilities seriously. Our ISO14001 accreditation speaks for itself but we also recycle all waste paper, use vegetable based inks and only use paper from sustainable sources. Check out our environmental policy to find out more.

Our specialist design division, Action Studio, would be more than happy to help. Check out some recent projects on our online portfolio, email hello@actionstudio.co.uk or call our creative team on 01444 460194 for a chat about your branding requirements.

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Whatever your business, we’re confident you will benefit from our professional approach, personal service and prompt turnarounds... not to mention great attention to detail.

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